TINE | The Origin Story – Commercial film
TINE ASA - Reklamefilm
Produsert: Autumn 2020
Oppgave:
Sølvrev was commissioned by Tine International to create a brand-building video for the international launch and strengthening of the Tine brunost brand, showing the origin and identity of Tine Brunost in an engaging and emotionally resonant way. The goal was to strengthen the brand internationally and present the best of Norway and our unique brown cheese to an international audience, from its origins to the present day.
Løsning:
We dived headfirst into the history and visited the farm where brown cheese was invented. Through in-depth interviews with both the family at Solbråsetra and Tine representatives, we identified the emotional highlights of the brown cheese story – from the intimate moments to the major trade agreements. By weaving this together in a poetic and warm narrative and creating a warm visual language befitting the brand Brunost has established, we created a magical and storybook portrait of brown cheese's role throughout history, along with its unique qualities and flavour profile.
Resultat:
The result was a beautiful, authentic and warm video with a distinctive aesthetic and a unique concept that truly brings out the good feelings. The client is very pleased with the result, and we are extremely proud and grateful for the trust placed in us!
