Circle K – Personalised video
Circle K og Dinamo | Personlig video
Produsert: Autumn 2023
Oppgave:
In connection with Circle K's annual "Koppen campaign", Dinamo had developed a concept for personalised videos using animatics and AI-generated images. Sølvrev's task was therefore to translate the desired expression and mood into real images and film, before handing over to technology company Seen, which handled the data-driven personalisation.
Løsning:
To achieve this, the team had to film at a working petrol station in full operation throughout the shoot, which placed significant demands on both the lighting and photography, and required several pauses for customers coming in to buy hot dogs in the background. The film differs from other personalised videos by using a well-known voice rather than a recognisable face. Joining the team was popular radio presenter Siv Stubsveen, who during the campaign period delivered personalised greetings to over 1,000 top customers, accompanied by the song I Remember You by Wildnite. With beautiful music, atmospheric visuals and actual employees in acting roles, the film also concluded with an iconic fireworks display that pushed the boundaries of what was technically possible.
Filmen skiller seg fra andre personlige videoer ved å benytte en kjent stemme i stedet for et profilert ansikt utad. Med på laget ble nemlig den populære radiostemmen og programlederen Siv Stubsveen som i løpet av kampanjeperioden gav over 1000 topp-kunder en personlig hilsen med låten I Remember You av Wildnite.
