Norwegian Air Ambulance Foundation – Personalised video
Stiftelsen Norsk Luftambulanse - Personlig video
Produsert: Autumn 2022
Oppgave:
Together with SEEN, we were to create a series of personalised films for the Norwegian Air Ambulance Foundation that told the story of their work and encouraged more people to download the Hjelp 113 app. The app, developed by the Norwegian Air Ambulance, collects all emergency numbers in one place along with contact information for the nearest emergency clinic. It shows your coordinates and the location of the nearest defibrillator at all times. Part of the purpose of the films was to recruit more supporting members so that the Norwegian Air Ambulance could continue with the necessary research and development of their services.
Løsning:
To raise more awareness of the app, our solution was to accompany a call-out, where viewers are told about key value propositions along the way and get to see what happens when the Norwegian Air Ambulance is in action. In the lead role we had mountaineer and expedition traveller Cecilie Skog, who was the face of the entire campaign. In addition to the main film, a thank-you film was created and sent directly to all followers with an encouragement to become an active supporter, along with a personalised birthday greeting as a thank-you for their engagement and an invitation to tip friends and family to download the 113 app.
Resultat:
The result was an engaging and informative video series that we hope will help recruit more supporters to the Norwegian Air Ambulance Foundation and their vital work in the years ahead.
