Peder Elias / Sony Music Norway | Forever Was Never Enough – Music video

Peder Elias / Sony Music Norway - Musikkvideo

Produsert: Winter 2023

Oppgave:

In winter 2023/24, Sony Music Norway contacted director and producer duo Sigurd Fossen and Christer Dyngeland with a wish to create a new music video for Norwegian artist phenomenon Peder Elias. The artist, who has built a major career beyond Norway's borders and recently reached number 1 in China with the song Twinkle Twinkle, wanted a video for the song Forever Was Never Enough – a personal and reflective song about losing someone close. og Christer Dyngeland med et ønske om å lage en ny musikkvideo for det norske artist fenomenet Peder Elias. Artisten, som har gjort stor karriere utenfor landegrensene, og nylig ble nr.1 i Kina med låten Twinkle Twinkle, ønsket en video til låten Forever Was Never Enough, som er en personlig og tankefull låt om å miste noen man står nært.

Om låten forteller artisten:

• Forever Was Never Enough er en sang om å akseptere at livet ikke er rettferdig, og at vi noen ganger må si farvel til en person eller en epoke, eller til og med en versjon av oss selv, som vi ønsket å holde på for alltid. Jeg, og folk som står meg nær, har opplevd tapet av en jeg er glad i, ødeleggelsen av skilsmisse, slutten på vennskap, hjertesorgen av tapt kjærlighet, og til og med smerten ved å gå videre i livet og innse at ved å gjøre det, bryter vi bånd vi trodde var evige.
  

Løsning:

There is much that is beautiful about winter in Oslo, but when warm feelings and nostalgic imagery are on the menu, filming in snow-covered Oslo streets can be challenging. The solution was to head somewhere warmer – namely Italy – where nostalgia, "warm" sunshine (in reality barely above zero degrees), and beautiful green surroundings were to be found. With this the duo wanted to create a warm and summery film universe that immediately evoked good memories and nostalgia, while also placing Peder Elias in beautiful surroundings where viewers could get to know him better as an artist. For the film to work, the chemistry between the two child actors was crucial. It was therefore a clear advantage that two cousins were brought in, with extra Alessio Cheli playing a young Peder Elias. And although directing children in Italian was a challenge, Google Translate came to the rescue – leading to many amusing exchanges between the crew and the children, who took it all in their stride.

Resultat:

The music video has to date been viewed over 804,000 times on YouTube.