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Heidelberg Materials | Evozero – Product video

Heidelberg Materials | Evozero - Produktvideo

Produsert: Winter 2023

Oppgave:

Heidelberg Materials is Norway's largest supplier of cement, accounting for nearly 80% of all cement in the Norwegian market. It is no secret that the cement industry accounts for a large share of global carbon emissions – between 5 and 7% of total CO2 emissions come from cement production. So when Per Brevik, director of sustainability at Heidelberg Materials, first presented the idea of building a carbon capture facility into their cement plant at Brevik over 10 years ago, few took him seriously. Not merely sweeping the problem under the carpet, but actually taking responsibility for his own sector and helping to solve engineering challenges that had never been solved before, motivated Per. He wanted to leave a better and greener future for his own daughter. Together with Aker Carbon Capture, the carbon capture facility at Brevik has become a reality, and production of the world's first carbon capture cement was set to begin in 2024. Inspired by Per's story, Heidelberg Materials did not want to simply launch this as a press release or a technical information film, but in a way that connected with the deeper values and motivations behind it. They therefore contacted Sølvrev with a wish to create a launch film that played on emotions and presented the new cement as a high-end product.

At sement-industrien står for store deler av de globale karbonutslippene, er ingen nyhet. Totalt sett kan vi regne at mellom 5-7% av de totale CO2 utslippene kommer fra sement-produksjon, så da Per Brevik, direktør for bærekraft i Heidelberg Materials, for over 10 år siden presenterte idéen om at han ønsket å bygge et karbonfangst-anlegg inn i sementfabrikken deres på Brevik, var det få som tok han på alvor. Det å ikke bare skyve problemet under teppet, men faktisk ta ansvar for egen sektor, og bli med å løse ingeniør-utfordringer som ingen noen sinne har løst før motiverte Per. Han ønsket å etterlate en bedre og grønnere fremtid for sin egen datter. Sammen med Aker Carbon Capture har karbonfangst-anlegget på Brevik blitt en realitet, og produksjonen av verdens første karbonfangst-sement vil starte allerede i 2024.

Løsning:

The commission from Heidelberg Materials reached Sølvrev at the very start of winter 2023, and portraying a green and sustainable future when there is snow and minus 15 degrees in Oslo is no easy task. With a clear vision of what we wanted to create, the solution was to seek out locations elsewhere in the world. This allowed us to create a versatile film with a long shelf life, and let the futuristic prestige projects that Heidelberg Materials has previously supplied cement to help inspire the vision of a green and modern future – a journey that took us to both Rome and Tbilisi within a week of the production getting the green light.

Som  et prosjekt Sølvrev har fulgt og filmet over lengre tid, er vi veldig stolt over å kunne ta del av denne historien og vise til verden hvordan Norge bidrar med nye og innovative løsninger i det grønne skiftet. En milepæl som er vell verdt å markere.