In a new marketing campaign, ARK Bookstore – in collaboration with publisher Aschehoug, Sølvrev and technology company SEEN – has launched a personalised video to market Jo Nesbø's new book, "The Kingdom of Os". His new novel is the follow-up to the hugely popular book "The Kingdom", published in 2020, which has sold over 200,000 copies in all formats in Norway.

SEEN, known for personalising film, makes the video entirely unique for each of ARK's loyalty club members. Each member has their name read aloud and displayed on the number plate, with their home location and nearest ARK store also shown in the film. The voiceover is read by actor Thorbjørn Harr, who is also the voice behind Nesbø's audiobooks.

Sølvrev har virkelig klart å fange essensen av Nesbøs skrivestil, noe som gir en visuell og emosjonell tilknytning til teksten.

The campaign is distributed personally to members of ARK's loyalty programme "ARK-Venn" and will also be shown on paid platforms including Instagram, Facebook and YouTube.

Vi er svært glade for samarbeidet med ARK, Sølvrev og Seen. Jo Nesbø er en unik historieforteller med over 55 millioner solgte bøker verden over. Når han utgir ny bok, er det en begivenhet. Dette ønsker vi å markere ved å gjøre noe nytt markedsføringsmessig, avslutter Silje Tretvoll, markedssjef for skjønnlitteratur i Aschehoug.

In addition to the main film, two teasers were also produced.